Merkur

How can the shopping experience of a market be transferred to Merkur? How can core values such as “inspiration”, “conscious living” and “diversity” be transported? And how do you raise awareness for a company’s new direction and the strategic paradigm shift that goes with it?

With Illustrative and typographic details, we created emotional impulses on various touch points. The result was a new, profound brand book, an image film, and charming tools that also find their way into the employees’ daily lives and thereby act as reminders of the reframing of the brand.