Portrait by Melanie Kuglitsch, Wiener Wohnsinn
Tailored visual versatility
After working more than a decade as an independent creative director in Vienna, and several years as a designer in New York City working on national and global brands, this experience has elevated my aesthetic sensibility and my awareness of all phases of the design process.
I have acquired the versatility that allows me to offer visually tailored solutions and bringing brands from strategy to reality.
My experience with hospitality and residential projects distilled my interest in rooms and places. I love to create atmospheres that reflect a brand’s or an individual’s perception. My projects are shaped by intuition, personal experience, passion, travel, and an interest in haptics and materiality.
Services Brands
. Creative and art direction for brand identity
. Product and packaging design
. Employer branding
. Event papeterie
. Web design and social content
. Brand positioning, strategy, concept papers, naming, storytelling and digital solutions in cooperation with wise partners
Services Rooms
. Set Styling
. Staging for Homes, Hotels, Offices
. Interior Design
. Moodboarding in shape, color, materials, composition
Work Experience
from 2007 –
present
Independent Creative Director
moodley brand identity
2017
Founder of Raw&Order
rawandorder.at
04 2005 –
07 2007
Design MW, New York
Senior Designer
10 2003 –
12 2004
PANDISCIO GREEN New York
Senior Designer
11 2002 –
10 2003
YOUNG & RUBICAM Vienna
Junior Art Director
09 2002 –
11 2002
LANDOR ASSOCIATES INC. New York
Internship
03 2002 –
05 2002
SAGMEISTER INC. New York
Internship
08 2000 –
01 2002
PERNDL+CO DESIGN Vienna
Designer
Selected clients & projects
Auktionhaus Kinsky, 25h Hotels, Almdudler, Artconsult, Bachmair Weissach Hotel, Brocade Home, Calvin Klein, Dahlmann Catering, Eckes-Granini Austria, BWM Architekten, Forstenlechner, Gmund Papier, Himmer, Buchheim & Partner, iSi, keep, Matthias Kessler, Kunsthistorisches Museum Wien, LL Bean Signatur, Marko Lipuš, Mamarella, Paul Matić, Moodley Brand Identity, NENI am Tisch, NENI, Nöm, Noll/Keider Rechtsanwälte, Planquadrat, Radisson Blue, Rewe Austria, RGP Architekten, Katharina Stiglitz, Südwest Verlag, Siddhartha Anna Albrecht Stiftung, Stockland Martel, Teichmann Architekten, The Burren Perfumery, The Shade Store, Travel Charme Group, Uedl mit Hirsch, Umdasch Storemakers, Wirtschaftskammer Wien, Nora Witzigmann
Education
10 1996 –
06 2000
MASTER DEGREE
Universtity of Applied Arts, Vienna, Austria,
Department of Graphic Design and Advertising,
Univ. Prof. Walter Lürzer
10 1990 –
06 1994
Graphic Design College, Linz, Austria